 |
Absolutely. There will be a considerable price difference between the weekends and weekdays as there
is between season. September and October
are your most expensive months. The reason for that is if you think back over the last five years, the
weather in September and October has been better than it has been in May or June. May is still rainy
and at points almost wintry. June is still a very rainy and iffy month. So, September and October have
really become a safer bet weather wise.
So we started with September and October being your most expensive.
May and June follow. July and August will follow after that. November then April then December, January
and February, in that order. It would be different
amongst the facilities. Somebody may have a better November, and somebody may have a better April.
protect the caterer against possible cancellation. It's just a safeguard.
|
|
To make our job easier, really, it's not a matter of questions the brides and grooms would have or what kind
of preparation they go through. They should really just listen to what is being explained to them. What
often happens now, and it's going to actually happen now right after Christmas, January and February, we
will start being bombarded by clients, which of course, don't get me wrong, is a wonderful thing. They
get engaged over the holidays so they come shortly thereafter. Bridal couples visit three, four, five, six, seven,
eight places in a day. Once a couple visits their third or fourth
facility, they're not absorbing what's there. At that point, the couple is shopping to be prudent about what they're
going to purchase, yet they're not paying attention when they're shopping.
What I would suggest for a
bride and groom to do is take their time. That's why I suggest a year to a year-and-a-half in advance
so you take your time for the planning process. See no more than three facilities in a day. Go back
home and discuss what you saw. Positive and negative. Write it down, plus and minus for these facilities.
Put that aside and go to your next three and follow suit that way. The reason why I say that is because
I have sat with couples in front of me and they don't listen to a single thing I am saying. Basically,
I recognize the fact that they're tired and they have been through it all day. And that's where they're
doing themselves an injustice. I know that I have a very good facility and I should be a contender
in their choice, regardless.
If they walk in here on a day when they're seeing five or six places, they
could walk in the lobby and not see the fifteen-foot Christmas tree I have there, literally. I'm not
kidding. A bridal couple would walk right by the fireplace and not notice it's there, come upstairs and not see the fresh
floral arrangements all around. It's tunnel-vision. They're looking down. They walk right up to
the office, they don't listen and then they walk right back out. The next day they go into
another place and they're fresh and they do notice the flowers, "Wow! Look at those flowers!" or
"Look at this!" and "See that!"
They make their decision based on the day they were actually
awake and they were looking. If you are going to do extensive shopping to be prudent about what
you're purchasing, then be prudent enough to pay attention when you shop so you really get the
mileage out of what you're doing.
|
