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There are probably two things that characterize our associates. First of all, many of them
are veterans. When you have a thousand dresses to choose from, clearly a bride is not going to try
on a thousand dresses. She doesn't have the time and, I suspect, none of us have the patience. So
the good bridal consultant can extract something from the information she asks ahead of time,
look at some of the pictures from a magazine or listen to conversations with the bride and the bride's
mother and get a very good sense of the dress they are looking for. Since our consultant knows the stock
intimately, she knows which dresses would satisfy the bride's needs.
Our associates on the floor know that this is the most important day in a bride's life and there
is a high level of emotion that surrounds the decisions, the event, and the relationships within
the family. Sometimes it gets a little out of hand, and sometimes it gets a little emotional.
Our associates are very good in helping everyone through those kinds of issues.
When a bride gets closer to the selection of her dress which she is interested in, our fitters
do the measurements and also go through any ideas for change that the bride might consider. They are then able to go
through the process by saying "No, this isn't possible and here's why" or "But this is possible and it will
give the same kind of effect." The fitter knows more about the fabric and the seams of individual
gowns because she's not only fit those gowns but she's also sewn those gowns.
She then brings the third
piece of expertise to the table which is "How is this gown going to fit for you and for your particular
needs?" Not all brides are perfect; therefore we have to make sure we know how to get the dress so that
the bride looks perfect. There is a difference between what looks right on a size 6 or an 8 and what
looks appropriate on a larger bride, maybe 18 or 20. And, in fact, our people know which dresses would
look better for larger-sized brides and so forth and we can help overcome those issues by bringing those
out. And we have for a number of years also carried some sample sizes of particularly good dresses for
larger brides. We carry some larger sample sizes so that the fitting process could go smoothly.
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